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Archive for January, 2010

Get Your Web Site Ready for the Coming Rush of Mobile Visitors

Thursday, January 14th, 2010

Internet experts believe that Mobile phones are going to play a major role in next generations Web 3.0 as the leading technology companies like Google and Apple have already launched their smart phone handsets.

Google has also made mobile numbers mandatory for signing up for a new Google account; this tells us the importance of mobile phones in next generation’s web 3.0.

The trend is also promoted by the leading social networking websites which encourages its users to update their status and upload photos using their mobile phones.

There are over 2 billion internet mobile users globally and about 700 million of them use their mobile browsers to surf the web on the regular basis and as these numbers increase, the need for crisp, clean and usable mobile websites will be on high demand.

This is great news for website owners as they get to make their website more accessible and reach out to the new audience. By having a mobile website, you will get an edge over your competitors in the market who don’t have websites that are mobile-web friendly.

Websites with a large audience have already seen the benefits of having a mobile platform. Just as much advancement in web development has become the standard, mobile websites will remain at the forefront.

In order to design a simple, effective, and attractive mobile website for your business, you must contact a good web development company so that they could give you free quotes for you mobile website.

Choosing The Right Web Hosting Service

Monday, January 11th, 2010

Choosing the best web hosting service for your website can be a very recurring task, with poor web hosting service providers it can turn to be a nightmare but with well known and reliable service providers you won’t face many problems.

There are some very important features that you need to scrutinize out before choosing the best web hosting service for your website. Some of these important points are:

1: Access your requirements: Like what sort of your website you have? Is it a small static website for a small company or one meant for your personal use or a large company website? This will help you judge the amount of web space that you require.

2: Rates: Different web hosting companies charge different rates. Companies offering dedicated servers will be substantially higher than others offering budget hosting with limited bandwidth.

3: Data transfer: You need to see if the web hosting company provides you with sufficient bandwidth for the efficient data transfer.

4: Uptime: The best web hosting service will offer the uptime of over 99%. This means that the hosting company will keep its servers up all the time and it also means that your visitors will be able to access your website swiftly.

5: Special Features: You need to see that your web hosting company is offering you Special features. These include Email addresses, Shopping carts and secure servers.

6: 24/7 Support: It is very important to reach the company if your website begins experiencing problems. The best hosting companies will provide you 24/7 technical support.

Tips for Online Marketing Success

Thursday, January 7th, 2010

The Success of your online business depends on a sound marketing strategy which is aimed to increase your performance and maximize your ROI but most importantly you must be aware about your competitors and the tactics they use to drive their online performance.

Here are some of the tips for your online marketing success, by incorporating them you can get the insights you need, to stay on top of the competition:

Use Web analytics tools to get the information about your competitors like number of their page views, their unique site visitors and the time users spent on their website. This will give you the sense of your competitive landscape.

You can also use these tools to see the keywords that are sending traffic to your competitor’s site from search engines; you can see the percentage of traffic individual search engine contribute to their website.

After identifying the websites that are sending traffic to your competitor’s, get into action and make a list of these. If your competitors are receiving traffic from other specific sites, reach out to them.

Also, retarget users that leave your website. Web analytics tools will let you identify websites that are sending and receiving traffic from your site. By using them, you can easily see where your users go when they leave your site. Are they going directly to your competitor, a search engine, or back to their favorite social network? Perform a destination traffic report on your website regularly.

By using the above marketing strategies you can pickup site visitors that might be interested in your products or services. You can also access, set targets and think how your site enhancements and marketing strategies can impact on your competitors.

Choosing a domain name; dot com versus dot org, biz and info

Monday, January 4th, 2010

Picking a domain name for your new website is a very complex task; people are very particular when it comes to choosing a domain name, they will spend day’s thinking random words related to their website niche in order to come up with a unique and a catchy domain name.

Many prefer dot com domains over other extensions like dot net, org, biz or info. But there are good reasons to consider other domains besides the dot com one. For instance, you may not get the name you want for your website in the dot com domain but it is more likely that you get that name in other domains.

Another major reason is that most people don’t surf the web by typing in memorized domain names, they use search engines to find websites and they don’t really pay attention to the extension of the domain names.

The Dot org domain was originally for non-profit websites which is now also available for other websites and it gives off a more social, more community oriented connotation. Dot biz gives a professional sound to a domain name and Dot info gives the impression that the user will find a lot of information on the website.

The end of the line here is that there is good reason to consider other domain extensions, with the majority of web surfers using search engines to find the websites, coupled with the fact that dot org, info, biz domain extensions are more widely recognized and accepted.

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