Yep, we’re introducing the first-ever Copyblogger infographic. It’s about our favorite topic — creating great content.

And, as has been our style since the beginning, we’re practicing what we preach. This infographic demonstrates how to repurpose existing content in a different media format, get more bang from your archives, and reach new and different audiences in the process.

The graphic is based on 21 Ways to Create Compelling Content When You Don’t Have a Clue by Copyblogger guest writer Danny Iny. We’ve re-imagined the way to present these content-creation tips, while adding a meta-fabulous #22 (you’ll see why).

Like this infographic? Get more content marketing tips from Copyblogger.

After Google Panda now it’s time for Google Penguin to changing changing the search rankings around the web. This update to Google’s algorithm was rolled out a couple of days ago, and it’s main purpose is to make Google be able to recognize and punishes web spam more effectively.

More specifically this algorithm update will target:

• link schemes designed to increase rankings of certain pages or websites
• keyword stuffing used to increase the rankings of a certain page
• duplicate content used with the purpose of increasing the size of a website and thus its rankings
• redirects and cloaks used to show one things for users and another for search engines

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So far the year 2011 has brought upon some amazing changes in design and Internet technology. Web development has become a much smoother subject to jump into learning, not to mention the countless open source libraries useful in streamlining the process. And yet it seems the global design community is far from throwing in the towel.

I want to introduce 15 ideas which have grown very rapidly over the past year. These trends encompass web and graphics design techniques which will likely play a big role moving into 2012. You have probably seen a few of these represented throughout many of your favorite sites online.

Thankfully the methods to implement these features are becoming easier to understand and much slimmer in code.

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Life is simply amazing, everyday we come across different people that have different styles of living, different school of thoughts and with some amazing success stories. Socializing with professionals is what I do which is how I met Judy Whale, the owner of All About You Video Products at a BNI Trade Show. I felt strong vibes of positivity around me when I met her and I instantly added her to my facebook network to stay in touch and learn more about her.

Her business is mainly  about restoring precious treasures like old silent 8mm film, VHS tapes, 8mm tapes, old photos, etc. Basically in 1920s the idea of film was totally different, they used to have silent films for entertainment, no dialogues, no music and no colors.

Judy is a woman of the new  era, confident, intelligent and always on her toes to take initiatives.

So many fascinating things about her forced me to meet her in person. And when she invited me to her studio where all the films and photos are  processed, I instantly said yes. The other day i arrived her studio 5 minutes earlier than the given time because i  was so excited about the whole thing. I was entertained by coffee and  donuts, during the chit chat session I asked Judy if this was what she had dreamed of doing when she was young? With a smile she said that “Ayesha, I actually never really had a dream of what i wanted to do until about 10 years ago. I was busy earning a living, I have achieved far more than I ever expected. If you had told me 20 years ago that I would be at peace, enjoying my family and running my own business I would not have believed it!” With that she impressed me even more, such a hardworking woman she is.

Judy replied to a couple of my random questions and I learned  that she owes her success to her family as they supported her and encouraged her a lot. She tries to spend more and more time with her family whenever she gets free time from work. But Judy says that she is caught up in her works much that hardly even notices the time when she’s in her studio.

I asked her what she likes to eat after a tiring day at the office and you wont believe it, the answer is frozen jello …. yes, frozen she says :)

Judy  highlighted her future plans about her business. She is working on a personalized video for children so that they can watch themselves on tv and interact as they are learning, singing and moving! This video will be available soon. She is a beautiful human being, while talking to her I didnt realize the tikking of clock, I almost forgot that I had to leave for my office and lunch time was over. The meaning of failure for Judy? you can imagine that what possibly she would reply but let me quote here  “A chance to try a different way!”

With an ending note and a promise from Judy that she will share her new project’s details with us I left her studio with the lesson that with strong will power and determination we can even reach the sky!

Your website might look good with an appealing design and lots of well informed content but what do your potential customers see when they open this website on their mobile device? Is that font even legible when viewed on a smaller screen? Are your links reachable? You have to ask yourself all these questions and more to make sure that your website is optimized for mobile devices because you can’t make a sale if your customer can’t view your website.

Over 40% of all local searches are done on a smartphone, but the problem is 99% of websites are NOT ready to be viewed on a mobile device! The outstanding flash design you had your web designer do for you sadly don’t even show up on mobile devices. We will show you three easy tips to get you started.

3 Tips to Optimize your Website for Mobile Devices:

1. Make your website readable on a small screen, paying attention to font, sizes and images.
2. Reduce load times to make sure your website loads seamlessly even on slower mobile connections. This means getting rid of large hi-resolution images on your mobile website.
3. Incorporate automatic redirection to the mobile version of your website when a mobile user visits your website.

With these three important steps and the right mindset your business is on the way to open its doors to a whole other world of customers you never knew you had! Stay tuned as in our upcoming blogs we are going to we discuss how to implement all these points to your website.

Written by: Shizra Saqib

Unfortunately, all handsets are not compatible for all websites. Some websites are not most enjoyable to browse via mobile. If you are an owner of a business, small or large, you should look forward to creating or designing and developing an effective mobile website so that your target customers can easily access your products and services without any hassle, anytime, anywhere! Further, with a flawless web experience customers are bound to return to your mobile website again and again!

Particularly for small scale business, a mobile website is pretty effective and important not only for the business owners but also the customers. There are a number of advantages of having mobile websites. The first and foremost benefit is instant gratification and convenience for customers. Yes, it is true that a mobile website can be very fruitful for people now-a-days. In a web and media driven society where people are always busy, customers are increasingly eager to be entertained or stay informed, even on the move. A boring and monotonous places such as a ‘bus stop’ where people wait for public transport can now be entertaining, thanks to mobile websites that allow users to browse through their favorite websites, even when they are away from their desktops.
The most important factor to remember while designing and developing a mobile website is that it should be extremely user-friendly and compatible with multiple browsers and handsets.

Another advantage of having a mobile website is business promotion. For any kind of business promotion, having a mobile website is very important. Whenever there is a new marketing craze, there is a new way to promote your small business. The next plus point is keeping customers updated and engaged. Tiny mobile sites do just that! This makes potential customers return to a mobile website time and again for new and engaging updates, feeds and news. Through a mobile website, you can offer many lucrative deals that will help in promoting your products and services and help you create a niche for your business in the market. Mobile websites are the first essential step towards reaching out and being accessible to thousands of your target customers anytime, anywhere.

I was already impressed by the management skills of  Kenneth, and when i met him again the way he started the conversation and answered my questions revealed the inborn talent of this young and charming personality. Kenneth discussed some of his personal and professional aspects of life during the discussion.

The interview started off with his childhood memories, my first question was very basic and random that if he had any vision for his life at that time. He pleasantly opened up the door of his childhood and answered “I believe I always had vision, just not as clear at that time. As a child you tend to absorb a lot of information at a very rapid pace, so having to specifically know what I wanted to achieve in life at that time was not really a concern, not as much as going out to play with friends.” On a question about the most interesting thing he has ever done, he told me “I have done a whole lot of interesting things, so I don’t really have a most interesting one. But off the top of my head, it would probably be the time, I went exploring & fishing at 3am in the winter in a Forest in Canada, and I didnt read a sign saying ‘Warning: Coyotes’.” For a quite long time i enjoyed listening about his adventures and admired the way he likes to spend his life. I also got to know that he loves watching movie, listening to music and exploring new things.

After a quick coffee break I continued asking him questions like tv show host. And he, with a big smile on his face continued to answer. I can’t stop myself without saying he’s a gem of a person. I asked about his interest in having extraordinary powers “I would like to have ability to be invisible, because just the thought of having no one able to see you standing in front of them, fascinates me,” he answered. We also inquired what his work is for him and he smilingly replied “Pure Passion. Money is secondary, I admit, I love money, but not enough to make it a priority in my life.” Just randomly and out of curiosity to know him more i asked him about his reaction when he  is angry “Silence is golden. I avoid saying things when I am angry, because that’s not me talking, it’s my anger,” he said.  He also shared his eating habits saying “I love food too much to really ever care about calorie count.” He also defined his self in one sentence that is “Success and nothing less.” While talking about success I asked his opinion about the ingredients of successful life “Family, Love and Being Loved, and doing what you really want to do. Money is always a nice little perk which I consider to be a part of success,” Kenneth added with a chuckle.

A couple of more questions helped me alot to unfold different aspects of his personalty. I can surely says that  he is one of those people who always strive to get more and more from life, as he said “I have a long way to go to achieve what I perceive to be ‘life at its fullest’, and I have no intention of slowing down.”
Solsnet surely would like to wish him best of luck for his future endeavours as he is working on alot of new events and festivals.

Unosha Naved

In addition to sharing its sales figures, Samsung announced an upgrade for the Note. Called the ”Premium Suite” upgrade, the company states the new software includes extra multimedia features, a range of new S Pen optimized applications, and an OS upgrade to Android 4.0 Ice Cream Sandwich.

Reacting to recent reports that some organizations are demanding that job seekers turn over their Facebook passwords, the social network on Friday criticized the practice for undermining members’ privacy expectations and security.

It also pointed out that such a move could expose employers who ask for passwords to dangerous liabilities and vowed to take action to protect the privacy and security of its users.

However, some observers have expressed skepticism about Facebook’s motivation.

For example, “Facebook has in the past not been the best custodian of the information entrusted to it by consumers, and they’ve gotten a black eye for many things they’ve done,” Paul Stephens, director of policy and advocacy at the Privacy Rights Clearinghouse, told TechNewsWorld. “I believe this provides them with an opportunity to be the savior of privacy.”

However, John Simpson, consumer advocate at Consumer Watchdog, applauded Facebook’s action. “I am often critical of Facebook’s policies in many areas, particularly its all too often cavalier approach to users’ privacy,” he told TechNewsWorld. “They are completely correct here, and I support their position.”

Now if you want to reach your actual and much bigger target market then you need greater platform like online marketing. We have several times talked why it is necessary for corporation to build their online identity and people are really aware of the reasons. So today we have decided to talk about the other side of picture.

Here we are talking about the breed called designers- They can belong to some firm or can be freelancer, facts remains same for both- It happens that sometimes web designers face complexity understanding the accurate requirement of client. This normally happens when clients feel confused about their requirement and the exact design they are looking for. And if design suffers then it tarnish the repute of web design service. Further in this blog, we will give some guidelines that can help out designers to grasp their clients in a better way.

First and foremost, feed in your mind that your clients also belong to planet earth. They will listen to you if you put a pinch of extra effort. Always tend to find out what client means by a good design. Definition of ‘good’ differs from client to client. Some people mean it as a fancy and alluring website whereas some people mean it as clean, simple and easy going website. Therefore, it is crucial to find out what they mean. To start with, you should discuss the project and the nature of business with the clients as clear as you can. The more you talk with the client and answer to questions, the more trust you will gain. Don’t always interrupt client but there are times when you need to give your opinion in polite manner.

For example: If client wants higher ranking on search engines and same time asking for a website that is backed by Flash then tell them Flash is not much appreciated by search engines and can harm their ranking. There are definitely few things which your client doesn’t know because they are not technically savvy but you are. So by using appropriate language and after gaining client’s trust, you can tell them about things that matters to the reputation of their business.

Most of the time you need to built an impression to the clients. It is not at all any hyperbole but winning the faith of your clients. Always inquire about the brass tacks of their business. You must have an idea about the dynamics of their work. If you already know about their business, tell them! It will make your clients take your design services with poise.

Another thing that is quite tricky to deal is the reaction of clients when you quote the price of your services. Normally it upsets them when they find the prices high. If you are going to cost a bit high, then you must make clear the kind of work and quality you are competent of delivering. In case it is your pricing strategy to cost low, then also give them surety that the value and quality of work will not be compromised.

Now come to the most important part. The Design. Check about the precedence of your clients. No matter you are designing a whole website or logo keep the preferences of your clients in mind. If they want a simple and clear design, then don’t overdesign. Similarly if some clients wants appealing, vivid and loud website, do it if it doesn’t harm their image and suit their business. In a few words, you should intend to determine client’s need. Being an expert it is up to you to adapt and amend their ideas to build a design which fulfill their needs. It is particularly imperative to be in touch with your client. As you progress with design, you should keep sending them blue prints. This will make your client happy and updated about your efforts. Always remember, the key to win the heart of clients is to know their behavior. Know your client and keep designing!

Unosha Naved