Brief overview
With growing popularity of hand held devices & Interactive Mobile phones, the added features in smart phones makes it more appealing to the consumer around the world pushing the mobile phone manufacturers to add more features to their phones Read the rest of this entry »
Overview
There was a time when interactive web pages were too heavy to visit due to many limitations on the technologies they were created upon. The most popular among them is Adobe Macromedia’s Flash on which many interactive website and apps were created. Still the process is ongoing but at the time many new, fairly simple and ready to use techs are available that offers trouble free, real time deployment. Read the rest of this entry »
Think about the time when there was no internet, no online connectivity, no digital progress and no virtual world. People were doing businesses through the conventional ways and marketing by traditional methods. But the thing existed, developed and persisted was Read the rest of this entry »
While some business representatives would have you believe that the role of a weblog is a necessary evil, the industry insists the blog is part of the driving force behind company profits.
Marketers realize there are dollars to be made on the internet but also that content is king. Content builds trust. Once you provide entertainment or information on your site, people are more willing to buy from you. Content sells service and paves the way for up-to-date marketing opportunities. Providing potential clients with informative articles, added-value products and free trials are the basis for a long-term relationship that builds branding.
Today’s successful websites use blogs to improve organic search results and boost ranks among search engines. Combined with new content and links, blogs offer the biggest bang for your investment dollar because they require the least amount of effort. When site builders have to address onerous issues such as: meta tag development, online public relations, competitive research, social media, XML maintenance, and even title tag optimization, content proves to be a wise investment.
The number of blog posts can vary but most companies will post every week while others as many as three per week. Blogging alone will not give you the exposure your site needs to be successful, but it will enhance your inbound marketing strategies when combined with the correct blend of search engine optimization, social media and even your offsite links. SolsNet can help you identify the optimum blog situation for you.
Written by:
Joseph Poirier
Lately, I have created the habit of carrying things around with me throughout the house. No, I’m not moving heavy things. This is not part of the new weight-loss kick that I am on. However, I have lost about 20 pounds in six months through a great program and if you want to learn about it, click on my byline and I will tell you.
Actually, I have learned from search engines and taken a page from Google, Yahoo!, and Bing by carrying important information that will be valuable to me later. This has nothing to do with my memory. O.K., maybe a little, but similar to search engines I have plenty of that. It is just that there are so many things that need doing.
For instance, consider my latest e-mail. I wanted to send my friend a photo of a picture my son drew when he was 10 years old. I carried the camera from the top floor of our split level home to the main floor and was asked to prepare a lunch. I pulled out a few things and even took out something for dinner – talk about your multi-tasking!
Still carrying the camera, I walked passed my son who asked me to help him find his glove since he was on his way to a game that night. We found it by discussing the places he last used it and we moved on.
With the camera still safely tucked under my arm I went into the room to take a photo of my son’s, still framed, artwork. Once the photo was imaged a couple of times, I proceeded back to the computer. There, it’s done.
Now what does all that wandering have to do with search engines?
Well, anyone who wants to study the value of search engine optimization (SEO) realizes two things:
Keep in mind, even before the site is considered, search engines have analyzed your site to find its relevance on the internet. Just like me carrying something throughout the house to use later, the search engines are gathering information from place to place by using spider crawlers – information the search engine can use later. Once the information is stored, every site earns a rank according to the site builder’s diligence in completing tasks in key areas.
While the ill-advised, word-stuffed meta tags used to provide a basis for SEO, most searches today involve more than one word. Searches come in the form of questions and other long-tail queries.
How does an administrator ensure site prominence to include all of these concerns? Optimization means using key words, headings, links, blogs and even advertising to establish dominance. It is difficult to jump ahead of the competition installing items that have nothing to do with your site and add clutter. Knowing the difference is where SolsNet can help.
By using web-based tools to build and analyze your site, SolsNet provides you with the best chance for site optimization. Maybe someone at SolsNet can jar my memory and remind me to transfer the photo files from my camera to my computer.
Written by: Joseph Poirier
Not long ago, a community I once worked in decided to amalgamate three newspapers. The newspaper publishers reasoned that there weren’t enough advertising dollars to publish in these communities so they felt the readers and advertisers would be best served if there was just one newspaper.
Hmmm.
That’s not the impression the community first received. At one point that community had two newspapers! The businesses battled it out for supremacy but finally, one bought out the other. What emerged was a bigger and better publication. The news was the news but the sports sold the paper.
This community, like most Canadian community newspapers, supported its sports. Everyone played games or at least knew someone who was playing. The results were recorded and many of the games were filed as stories with supporting statistics. The players knew this and as the players grew up, they came to recognize that the newspaper was indeed part of the community and that people read the news just to see who was doing what in the leagues’ standings.
The content sold the advertising because people realized that the product was being read. Why wouldn’t you want to invest your advertising dollar with something that was promoting local family and friends?
A sad thing happened along the way. The people who ran the newspaper business decided to cut back the amount of space available for editorial in favor of higher profits. Oh, you still saw front-page stories and full-page editorial spaces but the advertising crept onto the front page while the advertising dominated the spaces usually reserved for features,photos, statistics, results, announcements and other editorial content. By increasing the advertising space percentage, it effectively rendered the paper less effective in the eyes of the community. Now, fewer events are getting coverage./Similarly, some business representatives would have you believe that the role of a weblog is a necessary evil. Yet, the industry insists the blog is part of the driving force behind company profits.
Marketers realize there are dollars to be made on the internet but they also know that content is king. Content builds trust. Once you provide entertainment or information on your site, people are more willing to buy from you. Content sells service and paves the way for up-to-date marketing opportunities. Providing potential clients with informative articles, added-value products and free trials are the basis for a long-term relationship that builds branding.
Today’s successful websites use blogs to improve organic search results and boost ranks among search engines. Combined with new content and links, blogs offer the biggest bang for your investment dollar because they require the least amount of effort. When site builders have to address onerous issues such as: meta tag development, online public relations, competitive research, social media, XML maintenance, and even title tag optimization, content proves to be a wise investment.
The number of blog posts can vary but most companies will post every week while others as many as three per week. Blogging alone will not give you the exposure your site needs to be successful, but it will enhance your inbound marketing strategies when combined with the correct blend of search engine optimization, social media and even your offsite links.
SolsNet can help you identify the optimum blog situation for you. After all, you would not want to make the same mistakes the newspaper industries are making.
Written by: Joseph Poirier
When Research In Motion released the Blackberry, business executives showed they could not live without it. It was fresh and allowed the business-minded managers to carry many of their office communications with it.The reaction was immediate and earned customer approval.
The same cannot be said for RIM’s BlackBerry PlayBook. That kind of excitement is reserved for the Apple iPad 2 which sold out at many venues and continues to make prospective buyers wait as long as four weeks.
The industry has made its decision. In the tablet sector, entering the market second is proving to be second best in the eyes of the consumer. The reviews are favorable for the PlayBook but sales of the iPad 2 are expected to pad the 80% market share (according to Business Insider) secured by the original iPad. The only reasons that the Apple product could slip would be if the competition ships (where the industry records its market share numbers) faster and if consumers become too impatient with the lack of iPad2 supplies.
Those who are buying the Playbook are finding the product competitive but we find both products have a hard time loading some web pages cleanly. That is the fault of the website builders who do not make their products compatible with today’s tablets.
The age of the tablet is just beginning and business owners want to know where they should turn with their site’s web design, maintenance and development to accommodate this new wave. That is where SolsNet can guide you. We have the expertise to load your sites quickly, rank them competitively and support them with online marketing.
We provide answers.
Written by: Joseph Poirier
Should we be making too much of tablet sales or are manufacturers on the leading edge of a social and media revolution?
Consider tablets: the products are portable, easily accessible, diverse and even come with security procedures that rival many of the futuristic movies just released.
Today’s manufacturers can see the future and address any of our present concerns while the next wave of tablets and pads are being made.
Now there is something to contemplate. Will the tablet take over as the preferred device over the home computer just as the mobile phones make us question the existence of today’s land lines? Why not take it a step further? Why not take down your home mailbox since you will be welcoming certain “junk mail” and “e-coupons” that you requested, and the “e-bills” you approved just as you accept your regular social media correspondence and business communications.
As the world changes, there will be no need to print these documents because kiosks and tellers will be taking the information from your device and submitting receipts instantly and your new entertainment co-ordinator (or ticket broker) will be able to access you anywhere with a cheerful message (in video or a preferred hidden cryptic message) that says: “Will that be debt card, credit card or do you want to use your frequent bonus points? Come this way, your table is ready and your favorite movie theatre still has room for the 1 a.m. showing of the latest film.”
Sound too futuristic?
Here at SolsNet we see where the computer and communications industries are heading. Wouldn’t you rather lead the pack than run with it?
Contact us now and we’ll show you where you want to grow and succeed.
Written by: Joseph Poirier
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