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Mobile Phone Owners Know the Secret of the Platinum Rule

May 7th, 2011

We love our mobile phones but many owners are still navigating websites that take too long to load or do not fit on screens. We hate the long scroll bars and links that do not work.

Mobile phone users deserve better built websites that deliver information fast!

This reminds me of what a friend said years ago. You see, Ken was starting his own business. He had overcome tremendous physical and emotional hardships but was always smiling and ready to help others

“Do you know about the Platinum Rule?” he asked me one day. I had to admit I did´t.
“You know about life’s Golden Rule: Treat others the way you want to be treated. Well, the Platinum Rule works on a business level – Treat Others the Way They Want to be Treated.”

“That makes sense,” I told him. “People forget that all too often in business.” he said. “Give customers what they want or at least try to give them what they need.”

That was years ago. Yet, I still see websites that just don’t cut it in today’s working world. There are some web designers who fail to listen to the very people they are trying to reach. I can’t believe we still see pop-ups (both audio and video). As users, we won’t stand for this and we

leave these sites. That “back” button is too convenient.

At SolsNet, we know what your clients want: clear and fast-loading sites that provide optimum click-through rates on all devices. We will fix the coding on your existing site and help provide efficient access to the information your clients value.

Your business deserves to be seen. Give your clients a mobile-friendly website designed by our SolsNet team of professionals. Call us and we can start improving your site right now. We promise you, no background audio!

Written by: Joseph Poirier

Posted in Web Design and Development | 1 Comment »

Your Social Media Marketing Campaign is a complete failure, IF.

April 11th, 2011

Social media marketing is being favored against traditional marketing methodologies by not only small and mid-sized companies who have limited budget to spend, but big fishes around the globe are just right there. They are very much alive and monetizing this very medium intelligently. So it is basically a wonderful opportunity for every size of pocket, no matter how big or small, one can always mold social media sculpture as per business requirement and pocket size.

But I wonder, when the whole world is familiar with the significance and cost-effectiveness of this medium, how does one become good social media strategist and how one badly scratches his own hairs because of the terrible failure? Here are those two terrible mistakes in social media marketing campaign one can always regret about.

Fellows follow below.

Jumping into pool without planning is a big blooper.

Yes, an idiotic one. When you don’t know where you are heading to, you will end up reaching anywhere but to not your ultimate destiny. No matter how well you are making out in online world, making friends, posting pictures, throwing campaigns and getting buddy-buddy with your fans, flowers and group members, it’s of no use. Trust me.

You need to figure out the tangible goals for your social media marketing campaign. A focal point is a must before starting any campaign. Time frame and outcome you expect should be planned initially.

You like being inconsistent? Loser.

Loser is one word for those who like to conquer the world but change routes often.

Be consistent in your attitude because it will help you building up your image. Your overall personality should thoroughly be regular and there are no two ways about it.

If you do the above terrible mistakes, your ship is skinning. Ouuch. Think Now.

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Posted in Security and Encryption | No Comments »

2 Horrible Social Media Mistakes You must avoid

March 28th, 2011

Wine becomes poison if it is not treated well, so does with social media. Although it is considered as an effective promotional tool, which is widely used and implemented but, it has a capacity to ruin your business with your not-so-intelligent mistakes. I would name them horrible mistakes. Yes, millions of companies are utilizing this medium and relying on their social media marketing campaigns which require whole lot of hard work.

Not everybody can mend shoes is a wise fact. So how would you make your company stand out red in the queue of black? Let’s explore together.

Rudeness is not Professionalism

Well, its plain horrible. Period.

Social media is all about having conversation, engaging people in interesting ways and getting them hooked with your objective in casual manner. When you try to be rude to give a ‘Corporate’ gesture, you fail terribly. I am sorry but some truths are better puked than swallowed. Be nice and friendly you’re your clients and potential prospects and give them an airy space to create more opportunities for your business. Try hard to develop healthy relationship and constructive bonding of your bran and your prospects by being friendly and engaging.

Stereotyping is bullshit

We all have different beliefs and views about certain things and we must keep our businesses out of it. You must never reflect your dislikeness and hatred about some particular group. Be always well-balanced and show some intelligent approach. If you are vocal about something to the extent it under influences you, you will lose your charm. Do not hold this gesture and also, don’t welcome harsh comments from your fans and clients too. But remember, being harsh is never a wise way neither in social media nor in real world.

If you do it smartly, you get the cup. Trust me. : )

Posted in Security and Encryption | 131 Comments »

This is why you fail in Website Development

March 21st, 2011

Yes. You have landed certainly on the right page. Maybe it is the design that has captured your attention towards this very page or maybe the content seems so intriguing and informative you never wish to skip. Whatever the case maybe, the design that has came from the process of website development and content itself are the major reasons.

But this is not enough; more is essentially required for effective website. So before jumping into website development, consider the following,

Know your audience

Knowing your audience or niche is very critical in website development. And, it can be only done, when you keep your audience in your mind. Not teen agers ill be interested in your boring website template and similarly not a stock exchange professional will like sharp and funky designs.

So be sure whom you are doing website development, will it be compatible with your niche’s preferences and mental level or not?

Grab the idea

Often developers get into website development without drawing particular frame for it. First of all, ask your client’s requirement and grab the novel idea. Brainstorm it with your team members, ask their feedback. Prepare a rough sketch and let your client comment on it. If he is happy, you too shall be.

Don’t add irritating elements

Elements like pop-up windows are extremely irritating to eyes. Auto sounds, glittering animation and scrolling texts are addition to it. Be sure about it you don’t do it in website development.

Those who don’t consider the very above factors, they certainly fail in website development. Hope you won’t walk on their steps.

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Posted in Security and Encryption | No Comments »

2 Must-know Reasons to have Mobile Websites

March 15th, 2011

Life has changed in an unexpected way and shall continue to surprise us. Playgrounds have been replaced by computer games, ghost of offline media is now scared of social media marketing campaigns, shopping malls are old fashioned & online shopping stores are the places. Businesses are utilizing every possible way to heighten their statuses and mobile websites are another milestone to this amazing queue of innovation and IT development.

Mobile websites have emerged as a powerful medium to interact with customers, promote brand and increase sales bucket. And the best part is that you don’t need to spend as much as you do on other not-so-cool-advertising-stuff. You get increment in traffic, sales and potential clients through mobile websites.

So if you have a small business or a midsized company, you ought to have online display and that is website and then Mobile website to make it efficient even 10 times better will be just compulsory. Let’s discover 2 must know reasons to have mobile websites.

1: You are 24/7 available on their palms

No matter if they are having bed tea or traveling without laptop, they still can access you. Yes your customers. This way you actually will be able to be in touch with your potential prospects and existing clients through mobile website 24/7. First hand information from your clients will make you strengthen your customer care service.

2: More Visibility, More Branding

Since you are 24/7 available, you indirectly are creating awareness about your brand. More you provide them with visibility; more the chances are for your branding. If you do it smartly, you will kill your competitor’s brand with this.

So just don’t waste this awesome way to hit your customers while they are not on laptops/PC/Macs and boost your business up, cost-effectively.

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Posted in Security and Encryption | 3 Comments »

Social Media Marketing- A Big Baloon

March 9th, 2011

Advent of social media marketing has left all conventional ways of advertisement far behind and grabbed the ‘Success’ cup with a substantial margin. Millions of companies are caught engaging in this very jargon of advertising world ‘social media marketing’. Jargon I said, because people do it with a sip of coffee and chocolate dipped donuts.

But as simple as it seems, as hard it is to do it rightly. Cobblers do the mending, painters draw the creative manifestation, chefs bring you luscious meals and so do social media marketers their jobs. Right acts become wrong when are done by wrong person and thus we keep on witnessing failure of social media marketing campaigns every now and then. Bottom line, social media marketing is NOT something that everyone can do.

Social media marketing is a big balloon that needs to be handled very cautiously, requires a lot of smart work, niche market analysis & thorough grasp on latest trends and equally noteworthy people management. With 55 million status updates from over 500 million users confirms the significance of Facebook that has brought massive number of people at its chest. Similarly Twitter is stretching itself to the globe with a rapid fire, YouTube is the only famous place the whole world knows about and a few more. Social media forums are more than ‘chit-chat’ places. Here you don’t just say ‘Hey, we sell this awesome product’, but it is a medium you keep on engaging your niche market, grow on community level and evolve your business into a complete hit while doing people management smartly.

But, if one is failed to understand the sensitivity of the work description and wrongs it with something that anyone can, than the big balloon of social media marketing might get burst or fly away from your hands.

Keep it safe and fly higher by true comprehension.

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Posted in Online Marketing, Social Media Marketing | No Comments »

Social Media Marketing- More than you think!

March 2nd, 2011

What part social media can play to market my product? How is it helpful when I have other conventional ways to do marketing? Does it really help me to reach customers? These and many other questions arise nowadays from the organizations to the social media marketers.

First of all, let us talk about what social media is. Social media stands for low-cost tools that bridge the gap between brands and customers through the combination of technology and appealing content. More precisely social media is the medium that compels your customers to talk about your brand, which is one of the major goals of marketing. A few those are more familiar to people include Twitter, Facebook, YouTube.
Additionally, for marketers Social Media is a voice and a track to converse with actual and potential consumers. It molds the brand to fit into the customers shoe and identify their needs in a better and easier way. It also facilitates to maximize you reach and convey brand message in a comfortable and conversational way. The most interesting fact about social media is that it makes you reachable to the people interested in your product and at the same time makes noticeable to those who are not aware of the product. Organizations can make most out of social media for the brand personification and relationship building with the customers which are otherwise not as easy as these tools made it. As the matter of fact social media is so flexible and multidimensional that you can use it anyway which better suits and serves the purpose of your business.
Facebook alone has a huge number of audiences; similarly other platforms also have big reach. In today’s world when trends and preferences have been moved from the traditional patterns, many users make use of social media to take help in having information about products and services and even in decision making. Thus, there are no two opinions about the utility of social media marketing for brands. A medium which increases brand awareness, share information, spread positive word of mouth, lift up brand identity and also build relationship with customers, can surely do the wonders if adopted proficiently and implemented properly. Social media is not a fad neither a magic, it is just an easy way to market brand & effortlessly accessed by almost any person, and indeed an enormously low-cost method when compared with its benefit to the business.

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Posted in Security and Encryption | No Comments »

Embrace Social Channels

February 14th, 2011

We are living in a world where marketing plays a very important role in success of any organization which covers a range of aspects from advertising, sales and public relations to promotional activities, viral marketing and events promotion, essential for any business that wants to survive in this global competitive environment where popular vendors are selling a $100 worth product in $500 through effective power of branding.

Social Channels are very “in” these days as more and more people are using Social Networking websites to stay in touch with their friends, colleagues and family members; Websites such as Facebook, Twitter, Youtube and LinkedIn are widely popular and growing at the fastest pace like no any other platform with constantly evolving technologies providing insights about its users.

Social websites such as Facebook has over 500 million active users that clearly indicate the dynamism of this popular growing platform which has provided businesses with an opportunity to do micro level marketing by getting information about its users such as their likes, interests, geography, work info etc so that they can target the right audience through multiple facebook mediums such as pages, groups, endorsements, applications, ad management and much more.

With the effective usage of Social Channels, businesses can leverage their corporate identity and build itself as a brand through effective customer engagements, lead generation and sales.

Solsnet provides Digital Marketing Services to some of the world’s largest corporations. To learn more about Digital Marketing including our SEO services just drop us a line at 1-888-765-7776

Posted in Information Technology, Online Marketing | 1 Comment »

DDoS- A Biggest Security Threat to Cyber World

February 1st, 2011

Since the release of WikiLeaks cables on the internet, many websites are subject to DDoS attacks; these include attacks on the most popular websites such as Visa, MasterCard and PayPal which denied services to WikiLeaks website. Also recently Pakistan and India were engaged in a serious web battle where the Indian hackers have attacked Pakistan’s Oil & Gas Ministry website and in retaliation Pakistan Cyber Vandals have targeted Indian websites including its prime CBI website which is hosted in one of India’s securest servers.

So we all want to know more about DDoS attacks that what exactly these attacks are and how it affects the security of websites worldwide. A distributed denial-of-service (DDoS) attack is an attack in which multitude of compromised systems attack a single target for example a website, and this flooding of traffic force the victim’s website to shut down thereby denying the services to legitimate users.

Many websites have faced the brunch of these attacks which have really shaken the security of World Wide Web. While these attacks have caused some material damage to their targets, these alone seem to be a poor indicator of “violence” causing congestion to the networking infrastructure and come under the acts of civil disobedience.

These attacks begin by exploiting the vulnerabilities of one computer system that intrudes, identifies and communicates with other computer systems that can be compromised and finally within matter of few minutes an intruder can call for a massive attack on one of its specified target forcing the victim’s system to shutdown. The worst part here is the usage of other compromised computer systems that doesn’t even get the idea that they have been used to shut down a specific target.

Anti-DDoS mitigation experts Blockdos protect websites and other online infrastructure from all type of DDoS attacks, their deep packet inspection engine and comprehensive application-layer intelligence efficiently deters all application traffic violations.

Posted in Information Technology, Security and Encryption | No Comments »

WebBuzzers to Watch in 2011

January 15th, 2011

Technologies are growing faster with new ones coming out every day; Internet has changed from been a platform for viewing of standstill websites to more dynamic, lively and interactive one. More people are using it and more it provides the opportunity for businesses to do their branding using interactive new tools, applications and features that make buzz around the world. Here are top five Solsnet picks for 2011

Online Buzz
Small businesses will go for websites as online presence have become a very important element for corporate identity so we expect more and more website development projects by small sized businesses this year; at the same time we expect that businesses already with a website will go for their website revamp and up gradation to the latest web 2.0 standards.

Online Shopping
eCommerce have now become multibillion dollar industry with vast majority of people using online shopping websites to buy their desired products and services, to save their time and money rather going for outdoor shopping. With this rapid increase in online shopping phenomena, more and more retailers are integrating shopping cart and product catalogues on their website to showcase their featured products and services.

Social Media
Social media has really revolutionized the web and has become number one activity on the internet. Websites such Facebook, Twitter, YouTube and LinkedIn are widely popular with Facebook having more than 500million users. People are using these websites to stay in touch with their friends, colleagues and family members and businesses are using these mediums to market their presence worldwide.

Smart Phone Apps
Usage of smart phones have grown widely as more and more people are using smart phones to perform their daily web tasks from chatting, sending emails to stay connected with friends, family members and office colleagues on social networking platforms through their smart phones such as iPhone, Black Berry, Android and HTC. With apps hum, smart phone developers are coming up with exciting new ideas and applications to enrich user’s experience.

Cloud Computing
Despite all the odds such as privacy and downtime threat, Cloud computing is growing at the rapid pace as it provides opportunity for businesses to keep on moving with internet access from anywhere around the world at any time. It would continue to grow as more and more businesses are going global.

These are the Solsnet picks for 2011, thank you for reading, you can also drop us a line for free consultation

Posted in Information Technology, Online Marketing, Web Design and Development | 1 Comment »

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