He had a lot of toys, video games, story books and much more but no friends!
A glimpse of smile, a simple hi, a welcoming expression, shake of hands, a warm hug or anything else is enough to make friends. But he was ignorant to all of them. He always thought about his lonesomeness but never got the mystery solved. He had everything but no real friend to share his happiness and excitements with, and one day he broke all of his toys and shattered. The reason for his loneliness was nothing but his unwelcoming expressions, unfriendly looks and waiting for other children to come and do friendship with him. The rule is simple: If you want to gain friends, you need to be welcoming!
Brands are like children. You feed them to cultivate and when they grow up you wait for the return from them. But one thing you should never forget is care for your brand all through its life cycle. Today everything is changing and going digital so as your marketing methods. It’s not that conventional marketing strategies have been outdated. Now the new marketing means and methods are mixing up with older ones and producing better results. Almost every brand has a fanpage and in our previous blogs we have also talked about the importance of facebook fanpages, but do you know what ingredients are necessary to attract people to your fanpage? There are many! But we will cover the first and the most important ingredient here and it is ‘Landing page’ or ‘Welcome page’. Without landing page visitor will go directly to your wall. There they will see activities and many things happening but most of them will not know the action you want from them. They may hang around your page but leave without being your fan/friend. You actually did not welcome them nor even reflected your motive to have them as friends. It is just like that sad child who wanted to gain friends but remained unwelcoming. Facebook landing page is a greeting gesture yet direction for action to your visitors. Without this welcome sign you may stay where you are but by smartly availing this opportunity you may add many followers to your troupe and earn lots of brand advocates.
Unosha Naved
