I must tell you a little secret about myself. I am just crazy about branded items. From my dresses to my perfumes and from my watches to my shoes, I must confess I spend a lot on popular brands. And do not we all? Tell me, would you not spend a little bit extra to get a branded item than spend a little less on a non-branded one? And what is the first thing that comes to your mind when you think of your favorite brands? Their company logo of course!
Believe me or not, we all love to flaunt big brand logos – on the clothes we wear, the computers we use and even the food we eat! The company logo of a well renowned brand is almost like a status symbol! When you think of brands like Reebok, Nike, McDonalds, KFC, Dolce & Gabbana, Armani, MicroSoft, Intel and a host of others, what is the first think that comes to mind – the company logo. The moment we see these logos, we are tempted to buy these products. Why? Obviously because we know that the company logo is not just a creative image representing a brand – it stands for trust, reliability and popularity. Aren’t all these the very factors that make us buy their products too? You bet! And the more we buy and use these items, the more it helps these companies to create their brand awareness.
I would love to believe that a company logo is much more than a graphic representation of its brand image. It symbolizes the trust, reliability and popularity of the brand and aren’t these the factors that make us buy their products? You bet! With an effective company logo, successful brands roll in millions of dollars every year as profits – the more we flaunt their products, the more money they make!
So the next time you are out shopping, or simply out for a walk, take a look around. You will be surprised to see that you are surrounded by company logos, of both big as well as small brands, advertising their respective brands and products. Now figure out which ones amongst these have you actually chosen to buy in the last five years. You will be amazed that consciously or unconsciously, you have gone for companies that have highly attractive logos that clearly stand out in a crowd. Spooky, isn’t it? Well, but it is true! … And it is all that every brand out there intends to achieve – visibility, effectiveness and popularity (remember the fundamentals of marketing?).
So, which is YOUR favorite company logo … and why? Do find out and let me know!
