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Archive for the ‘Web Design and Development’ Category

Are You Saying YES to Digital Marketing?

Monday, January 23rd, 2012

If you are one of those who have embraced the digital marketing for their businesses then we must congratulate you!

No one can deny the fact that the whole world is adopting digital mediums. When we even think of living without our mobile phones, laptops, desktop computers or any of our digital assets, it seems impossible for us. Companies know this fact and the smart ones have (more…)

How website design plays a part in your marketing efforts

Friday, December 16th, 2011

When I checked my mails this morning, I happened to see a promotional mailer from one of the better known ecommerce websites that offers branded items at unbelievable prices. Now, I am not an ardent online shopper, especially when it comes to buying dresses, shoes or personal care items. I would rather go to a store, try them on and then decide to buy them. But (more…)

Branding- A soul defined!

Tuesday, November 22nd, 2011

I recently visited a shop nearby my house to purchase some grocery. I was just about to turn towards exit but suddenly a new juice brand caught my attention. I am a big time juice lover and aware of almost every juice brand in the market but I did not see this brand before. Truly speaking I was not finding its logo, packaging and many other things interesting but my love for juice and investigating instincts forced me to try this one out. I bought it and (more…)

How to sell ice cream in winter?

Friday, November 11th, 2011

Once upon a time there were two brothers, both were married, had wives and children. After the death of their father they separated their houses and set up businesses with the help of father’s left over money. Elder brother started coffee business and the younger one started ice cream business. Elder brother was confident about (more…)

Turn to Social Media Marketing

Wednesday, September 21st, 2011

You go through many blogs and articles daily on the importance of different social media platforms and affirm the facts. Alike you nearly every organization understands the need of social media marketing to brisk the business. But do you know (more…)

If These Websites Could Speak

Wednesday, August 24th, 2011

I always wonder if people know the need of websites for their businesses then why we come across with gazillion of websites that are traumatic to witness. There must be some slant in the wrong direction which is leading them to leave their websites stray. Let’s just suppose if these websites could speak what would it be? Arrmm… (more…)

Interactivity Redefined: From Proprietary to Open

Monday, July 18th, 2011

Overview

There was a time when interactive web pages were too heavy to visit due to many limitations on the technologies they were created upon. The most popular among them is Adobe Macromedia’s Flash on which many interactive website and apps were created. Still the process is ongoing but at the time many new, fairly simple and ready to use techs are available that offers trouble free, real time deployment. (more…)

What about turning Visitors to Customers?

Monday, July 11th, 2011

Think about the time when there was no internet, no online connectivity, no digital progress and no virtual world. People were doing businesses through the conventional ways and marketing by traditional methods. But the thing existed, developed and persisted was (more…)

The Importance of Blogs to Corporate Website Success

Tuesday, July 5th, 2011

While some business representatives would have you believe that the role of a weblog is a necessary evil, the industry insists the blog is part of the driving force behind company profits.

Marketers realize there are dollars to be made on the internet but also that content is king. Content builds trust. Once you provide entertainment or information on your site, people are more willing to buy from you. Content sells service and paves the way for up-to-date marketing opportunities. Providing potential clients with informative articles, added-value products and free trials are the basis for a long-term relationship that builds branding.

Today’s successful websites use blogs to improve organic search results and boost ranks among search engines. Combined with new content and links, blogs offer the biggest bang for your investment dollar because they require the least amount of effort. When site builders have to address onerous issues such as: meta tag development, online public relations, competitive research, social media, XML maintenance, and even title tag optimization, content proves to be a wise investment.

The number of blog posts can vary but most companies will post every week while others as many as three per week. Blogging alone will not give you the exposure your site needs to be successful, but it will enhance your inbound marketing strategies when combined with the correct blend of search engine optimization, social media and even your offsite links. SolsNet can help you identify the optimum blog situation for you.

Written by:

Joseph Poirier

Mobile Phone Owners Know the Secret of the Platinum Rule

Saturday, May 7th, 2011

We love our mobile phones but many owners are still navigating websites that take too long to load or do not fit on screens. We hate the long scroll bars and links that do not work.

Mobile phone users deserve better built websites that deliver information fast!

This reminds me of what a friend said years ago. You see, Ken was starting his own business. He had overcome tremendous physical and emotional hardships but was always smiling and ready to help others

“Do you know about the Platinum Rule?” he asked me one day. I had to admit I did´t.
“You know about life’s Golden Rule: Treat others the way you want to be treated. Well, the Platinum Rule works on a business level – Treat Others the Way They Want to be Treated.”

“That makes sense,” I told him. “People forget that all too often in business.” he said. “Give customers what they want or at least try to give them what they need.”

That was years ago. Yet, I still see websites that just don’t cut it in today’s working world. There are some web designers who fail to listen to the very people they are trying to reach. I can’t believe we still see pop-ups (both audio and video). As users, we won’t stand for this and we

leave these sites. That “back” button is too convenient.

At SolsNet, we know what your clients want: clear and fast-loading sites that provide optimum click-through rates on all devices. We will fix the coding on your existing site and help provide efficient access to the information your clients value.

Your business deserves to be seen. Give your clients a mobile-friendly website designed by our SolsNet team of professionals. Call us and we can start improving your site right now. We promise you, no background audio!

Written by: Joseph Poirier

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