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Case Studies for Search Engine Optimization - Horizon Flooring

Key Facts:

Key Phrases were identified by the client.

SolsNet analyzed these phrases to ensure optimum traffic towards the site.

Specific pages were introduced to help the service process.

Key Stats:
Traffic increases: 200 %
Average visitors per week: 233
Key phrases identified: 10
Google Page Rank: 0
Alexa Rank: 10,885,262

Site Overview:
Horizonflooring provides Installation, sand finish and repair of all types of hardwood floors are our field.

The Challenge:
SEO means pact with a number of organizational challenges.. Conquering will help your organization's online occurrence and in
turn will have a positive impact on lead generation for your business. SolsNet implies too many factors that influence SEO that
tolerate a precise ROI number to be related with SEO.

The Goals:
Apart from receiving a large number of online queries from the customers, www.horizonflooring.ca was supposed to be graded as top‐ranking websites of its nature in all leading search engines like Google, Yahoo, and MSN etc. For this reason, it was our goal to meticulously apply numerous SEO strategies and methods for www.horizonflooring.ca in order to get its desired top ranking within search results.

The Strategy:
SEO strategies, as tactically applied by SolsNet, worked like a catalyst for this site by offering a higher percentage of online growth and web preference altogether. Especially, by utilizing our keyword research expertise, SolsNet did a wonder for this client. For www.horizonflooring.ca, we duly identified smartly chosen and meticulously arranged keywords to effectively target online marketing campaigns and as a significant part of all SEO services, our team of SEP professionals expanded the existing keyword list of www.horizonflooring.ca and included best‐chosen keywords and phrases depending upon their relevancy and pertinence.

	Competitive Analysis		Extraction of JavaScript and CSS from template

	Keyword Analysis and Recommendations		Optimizing robots.txt

	Website Architecture Recommendations		Title & meta tag optimization

	Website Architecture Recommendations		Site taxonomy/theming optimization

	Error page validation		Alternative "ALT" attribute inclusion

	Broken link/broken image testing		HTML/CSS validation

	Reciprocal Linking		Static and XML sitemap optimization

	Keyword density validation		SEM Account Management

	Link Building/Directory Submission		Global navigation enhancements (images converted to CSS, etc)

	3 Way Link Building, Blog & RSS Suggestions		Blog Writing

	Article Writing and Submission		Search Engine Ranking Report

	Social Media Optimization		Website Analytics

	Post Analytics Consulting

The Accomplishments:

Ranking Report Before optimization:

Keywords	Google.ca
Laminate Floor Toronto	Not in Top 100
hardwood floor sale and service toronto	Not in Top 100
Sand and Stain hardwood floor oakville	Not in Top 100
laminate floor oakville	Not in Top 100
Refinish hardwood floor oakville	Not in Top 100

Ranking Report After optimization:

Keywords	Google.ca
Laminate Floor Toronto	6
hardwood floor sale and service toronto	1
Sand and Stain hardwood floor oakville	2
laminate floor oakville	5
Refinish hardwood floor oakville	8

Case Studies for Search Engine Optimization - Horizon Flooring

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