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Case Studies for Search Engine Optimization - Limo Link Canada

Key Facts:

Key Phrases were identified by the client.

SolsNet analyzed these phrases to ensure the optimum traffic would be achieved.

Specific pages were introduced to help the service process.

Key Stats:
Traffic increases: 150 %
Average visitors per week: 386
Key phrases identified: 12
Google Page Rank: 2
Alexa Rank: 3,315,107

Site Overview:
Limo Link Canada has served Toronto, Mississauga and Markham with Taxi and Limo services. They serve individuals, corporate clients, federal and international concerns 24/7/365 with Limo Rentals for Proms, Weddings, Parties, Bar Mitzvahs, Birthdays, Anniversaries, Nights out on the town and Corporate meetings. They also serve various other parts of the country through affiliates in various towns and cities.

The Challenge:
Limo Link Canada contacted Solsnet for the sole purpose of getting a website developed that will help them sell their taxi and limo services online. They wanted a website that will help them build recognition in the market as a trustworthy and reliable company. They asked us to optimize the new website for limo and airport taxi related keywords so they can get some related traffic. They wanted to rank high on leading search engines of the world such as Google, Yahoo and MSN.

The Goals:
After studying Limo Link Canada requirements and their target market our SEO experts developed a strategy to help elevate the main keywords in SERPs. The web designers and developers were advised to build an SEO friendly design that will help the client stand out of the crowd while helping search engines index better and faster.

The Strategy:
Using a structured approach, our SEO experts built a 2 month plan to work on on-page and off page optimization. Competitor activity was studied and an effective plan was built for online marketing of airport limo and taxi services in the and Markham, Mississauga, Oshawa area. Social media and link building was used to help increase traffic to the website. The client reported a higher conversion in less than three months.

	Competitive Analysis		Extraction of JavaScript and CSS from template

	Keyword Analysis and Recommendations		Optimizing robots.txt

	Website Architecture Recommendations		Title & meta tag optimization

	Website Architecture Recommendations		Site taxonomy/theming optimization

	Error page validation		Alternative "ALT" attribute inclusion

	Broken link/broken image testing		HTML/CSS validation

	Reciprocal Linking		Static and XML sitemap optimization

	Keyword density validation		SEM Account Management

	Link Building/Directory Submission		Global navigation enhancements (images converted to CSS, etc)

	3 Way Link Building, Blog & RSS Suggestions		Blog Writing

	Article Writing and Submission		Search Engine Ranking Report

	Social Media Optimization		Website Analytics

	Post Analytics Consulting

The Accomplishments:

Limo Link Canada Ranking Report:

Keywords	Google.ca
markham airport taxi	9
oshawa airport limo	3
whiby airport taxi	2
ajax airport limo	5
richmond hill airport limo	9

Case Studies for Search Engine Optimization - Limo Link Canada

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