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Case Studies for Search Engine Optimization - Markham Airport Limousine

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Key Facts:
arrowKey Phrases were identified by the client.
arrowSolsNet analyzed these phrases to ensure the optimum     traffic would be achieved.
arrowSpecific pages were introduced to help the service     process.
Key Stats:
Traffic increases: 500 %
Average visitors per week: 340
Key phrases identified:15
Site Overview:
Markham Airport Limousine provides customer focused Limousine Transportation and Taxi services in Markham and surrounding areas including Pearson, Toronto island, Hamilton and Niagra/Buffalo.
The Challenge:
Markham Airport Limousine wanted to use their website as a reservation tool to attract new bookings for their car rental services. They wanted us to make their website popular among various search engines for the broadest possible sales and bookings by selecting explicit keyword phrases for their website to attract international customers.
The Goals:
Solsnet has faced the challenge to increase site visibility and pertinent traffic of visitors to Markham Limo’s website in a highly competitive marketplace. Their website lacked keyword enriched content and has lower rankings on all major search engines such as Google, Yahoo and Bing. Following widespread market and competitor’s research, Solsnet has developed an enhanced Online Marketing strategy for Markham Airport Limousine that includes generic and non-branded keyword traffic.
Markham Airport Limousine

Search Engines Optimization

The Strategy:
SEO Strategy implemented by Solsnet was based on “themed” optimization of their website. Firstly we had targeted less competitive keywords to quickly gain top rankings on leading search engines such as Google, Yahoo and Bing. Then we targeted highly competitive keywords that the car rental industry is using to gain maximum number of visitors to Markham Limo’s website. As a result of successful optimization of their website including off page optimization, link building and content promotion efforts, the Markham Airport Limousine website quickly gains top position on all leading search engines.

arrow Competitive Analysis arrow Extraction of JavaScript and CSS from template
arrow Keyword Analysis and Recommendations arrow Optimizing robots.txt
arrow Website Architecture Recommendations arrow Title & meta tag optimization
arrow Website Architecture Recommendations arrow Site taxonomy/theming optimization
arrow Error page validation arrow Alternative "ALT" attribute inclusion
arrow Broken link/broken image testing arrow HTML/CSS validation
arrow Reciprocal Linking arrow Static and XML sitemap optimization
arrow Keyword density validation arrow SEM Account Management
arrow Link Building/Directory Submission arrow Global navigation enhancements (images converted to CSS, etc)
arrow 3 Way Link Building, Blog & RSS Suggestions arrow Blog Writing
arrow Article Writing and Submission arrow Search Engine Ranking Report
arrow Social Media Optimization arrow Website Analytics
arrow Post ­ Analytics Consulting    


Markham Airport Limousine Ranking Report:

Keywords Google.ca
markham airport limousine 1
whitby airport limo 3
pickering airport taxi 4
ajax airport taxi 2
oshawa limo services 6
scarborough airport taxi 9
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