Case Studies for Search Engine Optimization - Markham Limo Taxi


Key Facts:
Key Phrases were identified by the client.
SolsNet analyzed these phrases to ensure the optimum traffic would be achieved.
Specific pages were introduced to help the service process.
Key Stats:
Traffic increases: 320 %
Average visitors per week: 250
Key phrases identified:10
Traffic increases: 320 %
Average visitors per week: 250
Key phrases identified:10
Site Overview:
Markham Limo & Taxi service provides customer focused Limousine Transportation and Taxi services in Markham and surrounding areas including Pearson, Toronto island, Hamilton and Niagra/Buffalo.
Markham Limo & Taxi service provides customer focused Limousine Transportation and Taxi services in Markham and surrounding areas including Pearson, Toronto island, Hamilton and Niagra/Buffalo.
The Challenge:
Markham Limo Taxi wanted to use their website as a reservation tool to attract new bookings for their car rental services. They wanted us to make their website popular among various search engines for the broadest possible sales and bookings by selecting explicit keyword phrases for their website to attract international customers.
Markham Limo Taxi wanted to use their website as a reservation tool to attract new bookings for their car rental services. They wanted us to make their website popular among various search engines for the broadest possible sales and bookings by selecting explicit keyword phrases for their website to attract international customers.
The Goals:
Solsnet has faced the challenge to increase site visibility and pertinent traffic of visitors to Markham Limo’s website in a highly competitive marketplace. Their website lacked keyword enriched content and has lower rankings on all major search engines such as Google, Yahoo and Bing. Following widespread market and competitor’s research, Solsnet has developed an enhanced Online Marketing strategy for Markham Limo Taxi that includes generic and non-branded keyword traffic.
Solsnet has faced the challenge to increase site visibility and pertinent traffic of visitors to Markham Limo’s website in a highly competitive marketplace. Their website lacked keyword enriched content and has lower rankings on all major search engines such as Google, Yahoo and Bing. Following widespread market and competitor’s research, Solsnet has developed an enhanced Online Marketing strategy for Markham Limo Taxi that includes generic and non-branded keyword traffic.

The Strategy:
SEO Strategy implemented by Solsnet was based on “themed” optimization of their website. Firstly we had targeted less competitive keywords to quickly gain top rankings on leading search engines such as Google, Yahoo and Bing. Then we targeted highly competitive keywords that the car rental industry is using to gain maximum number of visitors to Markham Limo’s website. As a result of successful optimization of their website including off page optimization, link building and content promotion efforts, the Markham Limo Taxi’s website quickly gains top position on all leading search engines.
| Competitive Analysis | Extraction of JavaScript and CSS from template | ||
| Keyword Analysis and Recommendations | Optimizing robots.txt | ||
| Website Architecture Recommendations | Title & meta tag optimization | ||
| Website Architecture Recommendations | Site taxonomy/theming optimization | ||
| Error page validation | Alternative "ALT" attribute inclusion | ||
| Broken link/broken image testing | HTML/CSS validation | ||
| Reciprocal Linking | Static and XML sitemap optimization | ||
| Keyword density validation | SEM Account Management | ||
| Link Building/Directory Submission | Global navigation enhancements (images converted to CSS, etc) | ||
| 3 Way Link Building, Blog & RSS Suggestions | Blog Writing | ||
| Article Writing and Submission | Search Engine Ranking Report | ||
| Social Media Optimization | Website Analytics | ||
| Post Analytics Consulting | |||
The Accomplishments:

Markham Limo Taxi Ranking Report:
| Keywords | Google.ca |
| markham limo | 9 |
| north york airport taxi | 8 |
| markham limousine | 5 |
| north york taxi | 5 |
| oshawa airport limo | 6 |


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