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Case Studies for Search Engine Optimization - MH Limousine

Key Facts:

Key Phrases were identified by the client.

SolsNet analyzed these phrases to ensure the optimum traffic would be achieved.

Specific pages were introduced to help the service process.

Key Stats:
Traffic increases: 300 %
Average visitors per week: 586
Key phrases identified: 10
Google Page Rank: 4
Alexa Rank: 3,054,778

Site Overview:
MH Limousine offers car rentals & limousine services for proms, weddings, parties, night outs and corporate meetings, throughout Washington DC, Maryland and Virginia. Through their website they offer a host of information about its services.

The Challenge:
MH Limousine wants Solsnet to increase their online position on major search engines such as Google, Yahoo and Bing in a very short time. They want us to increase traffic of visitors to their website very fast and to increase their brand exposure on the internet. Thus we have to imply too many factors for their higher positioning.

The Goals:
In order to generate more traffic, their only aim was to dominate the search engine rankings for keywords related to Limos and Car Rentals services across Washington DC Area. MH Limousine wanted to dominate specially on Google with search titles related to car services in DC, Maryland and Virginia. For this reason it was our goal to apply numerous strategies including specific keywords analysis to make their site appear on first-ten list on major search engines.

The Strategy:
Solsnet has proposed three phases plan to MH Limousine to attain high rankings on leading search engines. The first stage was to optimize all their web pages to make it more search engine friendly. The second stage consisted of optimizing all their articles and the last one consisted of integrating SEO into their business processes. Our proposed solution has provided MH Limousine with a complete roadmap. We duly identified and arranged keywords and targeted their online marketing campaign as a significant part of our SEO services; our team has also expanded their existing keyword list which had bolstered their position across all the search engines and web directories.

	Competitive Analysis		Extraction of JavaScript and CSS from template

	Keyword Analysis and Recommendations		Optimizing robots.txt

	Website Architecture Recommendations		Title & meta tag optimization

	Website Architecture Recommendations		Site taxonomy/theming optimization

	Error page validation		Alternative "ALT" attribute inclusion

	Broken link/broken image testing		HTML/CSS validation

	Reciprocal Linking		Static and XML sitemap optimization

	Keyword density validation		SEM Account Management

	Link Building/Directory Submission		Global navigation enhancements (images converted to CSS, etc)

	3 Way Link Building, Blog & RSS Suggestions		Blog Writing

	Article Writing and Submission		Search Engine Ranking Report

	Social Media Optimization		Website Analytics

	Post Analytics Consulting

The Accomplishments:

MH Limousine Ranking Report:

Keywords	Google.com
dc limo	3
virginia limo	5
washington dc limo	2
dc car service	6
dc limousine	1

Case Studies for Search Engine Optimization - MH Limousine

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