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Case Studies for Search Engine Optimization - Service Plus Limo

Key Facts:

Key Phrases were identified by the client.

SolsNet analyzed these phrases to ensure the optimum traffic would be achieved.

Specific pages were introduced to help the service process.

Key Stats:
Traffic increases: 500 %
Average visitors per week: 350
Key phrases identified:12

Site Overview:
Service Plus Limo is a well known Executive transportation and Car service provider in Toronto for last 20 years with unmatched dedication to excellence. They maintain highest standards in costumer service, comfort, reliability and safety.

The Challenge:
Service Plus Limo wanted to use their website to generate leads for their car rental services in Canada. They wanted their website to attain higher rankings on all major search engines such as Google, Yahoo and Bing and were frustrated with the results of their existing online marketing campaigns including Pay-Per-Click.

The Goals:
Service Plus Limo’s only aim was to dominate the search engine rankings for keywords related to Limos and Car Rentals services across Canada. They wanted to be graded as a top ranking website of its kind in all leading search engine directories such as Google, Yahoo and Bing but their specific target was to dominate on Google with search titles related to car services in Canada, Toronto and Limo. Hence it was our goal to vigilantly apply numerous SEO strategies for their higher rankings.

The Strategy:
SEO strategy put up by Solsnet for Service plus Limo was based on both short-term and long-term plans. To effectively realize their objective of leading all major search results, we’d first identified key obstacles that were preventing Service Plus Limo from performing higher on leading search engines. Several search engine barriers were identified from each sections of their website. Then we’d executed less competitive keywords strategy so that they can attain higher on those specific keywords and finally we targeted the highly competitive one. Our proposed solution has provided a complete roadmap and had bolstered Service Plus Limo position across all major search engines and web directories.

	Competitive Analysis		Extraction of JavaScript and CSS from template

	Keyword Analysis and Recommendations		Optimizing robots.txt

	Website Architecture Recommendations		Title & meta tag optimization

	Website Architecture Recommendations		Site taxonomy/theming optimization

	Error page validation		Alternative "ALT" attribute inclusion

	Broken link/broken image testing		HTML/CSS validation

	Reciprocal Linking		Static and XML sitemap optimization

	Keyword density validation		SEM Account Management

	Link Building/Directory Submission		Global navigation enhancements (images converted to CSS, etc)

	3 Way Link Building, Blog & RSS Suggestions		Blog Writing

	Article Writing and Submission		Search Engine Ranking Report

	Social Media Optimization		Website Analytics

	Post Analytics Consulting

The Accomplishments:

Markham Limo Taxi Ranking Report:

Keywords	Google.ca
georgetown airport limo	3
oakville airport limo	9
milton airport transportation	5
burlington airport transportation	4

Case Studies for Search Engine Optimization - Service Plus Limo

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