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Case Studies for Search Engine Optimization - CENTRE FOR EDUCATION & TRAINING

Key Facts:

Key Phrases were identified by the client.

SolsNet analyzed these phrases to ensure the optimum traffic would be achieved.

Specific pages were introduced to help the service process.

Key Stats:
Traffic increases: 200 %
Average visitors per week: 350
Key phrases identified: 20
Google Page Rank: 0
Alexa Rank: 1,136,276

Site Overview:
CET provides corporate trainings on a range of business software’s throughout Mississauga, Brampton / greater Peel Region and Etobicoke. Their website offers an elaborative overview about services it offers.

The Challenge:
Centre for Education & Training (CET) needed to attract new businesses for their training sessions. They want us to divert maximum targeted traffic of visitors to its website by improving their Search Engine visibility and conversion rate. There was also no clear understanding about cost of traffic and conversion rate by their management.

The Goals:
Centre for Education & Training (CET) has a very lower ranking on all major search engines. They were very skeptical and on guard. Their only goal was to beat all their competitors through increased rankings on all leading search engines such and Google, Yahoo and Bing. For this reason it was our goal to apply numerous strategies including specific keywords analysis to make their site appear on first-ten list on major search engines.

The Strategy:
After several conversations with Center for Education & Training, Solsnet has created a customized package for CET that is designed to achieve their ranking goals within their budget. We have presented them two phase strategy that would eventually increase their website rankings on leading search engines, Phase one of the strategy include On-Site Optimization and Phase two include Off-Page optimization. For this we have smartly chosen and meticulously arranged keywords to effectively target their online marketing campaigns. We also did keyword analysis on all major terms such to ensure high conversion rates.

	Competitive Analysis		Extraction of JavaScript and CSS from template

	Keyword Analysis and Recommendations		Optimizing robots.txt

	Website Architecture Recommendations		Title & meta tag optimization

	Website Architecture Recommendations		Site taxonomy/theming optimization

	Error page validation		Alternative "ALT" attribute inclusion

	Broken link/broken image testing		HTML/CSS validation

	Reciprocal Linking		Static and XML sitemap optimization

	Keyword density validation		SEM Account Management

	Link Building/Directory Submission		Global navigation enhancements (images converted to CSS, etc)

	3 Way Link Building, Blog & RSS Suggestions		Blog Writing

	Article Writing and Submission		Search Engine Ranking Report

	Social Media Optimization		Website Analytics

	Post Analytics Consulting

The Accomplishments:

MH Limousine Ranking Report:

Keywords	Google.ca
Corporate Training Brampton	1
Leadership Training Mississauga	2
Management Training Mississauga	2
SAP Project Class	1
Microsoft Office Training Mississauga	2

Case Studies for Search Engine Optimization - CENTRE FOR EDUCATION & TRAINING

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