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Case Studies for Search Engine Optimization - The Keypad Guys

Key Facts:

Key Phrases were identified by the client.

SolsNet analyzed these phrases to ensure the optimum traffic would be achieved.

Specific pages were introduced to help the service process.

Key Stats:
Traffic increases: 400 %
Average visitors per week: 500
Key phrases identified: 15
Google Page Rank:3
Alexa Rank: 7,842,417

Site Overview:
The Keypad Guys provide services of audience response systems throughout Canada and USA. It allows users to tabulate results faster and more accurately. Their website has detailed information about their response systems.

The Challenge:
The ultimate aim of The Keypad Guys was to divert maximum targeted traffic of visitors to their website, to improve their Search Engine visibility and conversion rate. The Keypad Guys was mainly targeting keywords like Classroom Learning, Corporate Training, Enterprise Risk Management, Delegate Voting, Market Research and Team Competition.

The Goals:
The Keypad Guys ultimate goal was to achieve higher rankings on all leading search engines such as Google, Yahoo and Bing. They want to target specific keywords such as Classroom Learning, Enterprise Risk Management, Delegate Voting, Market Research and Decision Support where their audience response system is best utilized. Hence our goal is to meticulously apply numerous SEO strategies to get the Keypad Guys its desired top ranking within search results.

The Strategy:
Solsnet has proposed its Enterprise Level Search Engine Optimization package for the Keypad Guys as the package best fits in to almost all their requirements. In order to make their website attain higher rankings on leading search engines, we included full consulting from our SEO experts in their package which had helped them throughout the web development process. Other services in the package included content writing, web analytics, link building and database consulting. We duly identified and arranged keywords for their industry based on results and analysis of its competitors. We targeted the most highly searched keywords to bolster their position on leading engines.

	Competitive Analysis		Extraction of JavaScript and CSS from template

	Keyword Analysis and Recommendations		Optimizing robots.txt

	Website Architecture Recommendations		Title & meta tag optimization

	Website Architecture Recommendations		Site taxonomy/theming optimization

	Error page validation		Alternative "ALT" attribute inclusion

	Broken link/broken image testing		HTML/CSS validation

	Reciprocal Linking		Static and XML sitemap optimization

	Keyword density validation		SEM Account Management

	Link Building/Directory Submission		Global navigation enhancements (images converted to CSS, etc)

	3 Way Link Building, Blog & RSS Suggestions		Blog Writing

	Article Writing and Submission		Search Engine Ranking Report

	Social Media Optimization		Website Analytics

	Post Analytics Consulting

The Accomplishments:

MH Limousine Ranking Report:

Keywords	Google.ca
Audience Response Solutions	3
Audience Response System	2
Audience Response Company	1
Turningpoint Audience Response	4
Audience Response System Rental	4

Case Studies for Search Engine Optimization - The Keypad Guys

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