Advent of social media marketing has left all conventional ways of advertisement far behind and grabbed the ‘Success’ cup with a substantial margin. Millions of companies are caught engaging in this very jargon of advertising world ‘social media marketing’. Jargon I said, because people do it with a sip of coffee and chocolate dipped donuts.
But as simple as it seems, as hard it is to do it rightly. Cobblers do the mending, painters draw the creative manifestation, chefs bring you luscious meals and so do social media marketers their jobs. Right acts become wrong when are done by wrong person and thus we keep on witnessing failure of social media marketing campaigns every now and then. Bottom line, social media marketing is NOT something that everyone can do.
Social media marketing is a big balloon that needs to be handled very cautiously, requires a lot of smart work, niche market analysis & thorough grasp on latest trends and equally noteworthy people management. With 55 million status updates from over 500 million users confirms the significance of Facebook that has brought massive number of people at its chest. Similarly Twitter is stretching itself to the globe with a rapid fire, YouTube is the only famous place the whole world knows about and a few more. Social media forums are more than ‘chit-chat’ places. Here you don’t just say ‘Hey, we sell this awesome product’, but it is a medium you keep on engaging your niche market, grow on community level and evolve your business into a complete hit while doing people management smartly.
But, if one is failed to understand the sensitivity of the work description and wrongs it with something that anyone can, than the big balloon of social media marketing might get burst or fly away from your hands.
Keep it safe and fly higher by true comprehension.