Even in this modern age, companies fail to understand the importance of many fundamental aspects of running a successful business and blogging is one of them. We daily meet representatives from different organizations and many of them still struggle to understand the reason behind a company blog.
We thought about it and here we are giving some basic info why it’s important for you to have a company blog. Today, internet has become a significant part of our lives. It’s a very first place people want to come to research about products or services. Companies categorically run different marketing campaigns and spend millions on advertising but now people believe in their own and want to see beyond what you want them to see. Regardless of what others say about you, if people are considering purchasing, they would definitely go to the internet and chomp through every available information including your blog. A blog can be a real help for convincing your potential customer to make a purchase and be your actual customer.
Today’s marketing success comes from self-publishing Web content that people want to share. It’s not about gimmick. It’s not about paying an agency to interrupt others.” David Meerman Scott, Author, The New Rules of Marketing and PR
Self-publishing is the term you should seriously care about. Today, marketing channels have evolved and can help you publish the content that can be shared and re-shared. You should make a place in the minds of those millions of customers who are available on the internet. There are some obvious reasons why blogs should be an essential part of your marketing strategies:
1 – Optimization: If you want to achieve top rank on Google then you must know the fact that Google likes the websites continuously include and induce fresh content.
2- Multiplying Reach: It’s time to take your ‘brick and mortar’ business to masses, it’s time to change the thinking patterns, and it’s time to increase your reach. Once your blog is published, it allows the reposting and sharing of content. e.g. your website’s blog posts can automatically be published on facebook and twitter, this way you can earn brand advocates for free and people can like, share, re-share and retweet your blog.
3- Building Brand’s Image: The more you let customers know about your company, the more they’ll trust you. Transparency is the key to win their hearts. Making or breaking the image of your brand is in your hands. You can release controlled information about your firm, beliefs and business ethics to the customers.
4- Shaping Leadership: People use internet to search about products, services and the knowledge related to the very industry. If you know about your industry, products and services then your blog posts can develop your image as industry leaders. You can communicate about anything with your customers; you can be their friends and take their comments and compliments in consideration to achieve future milestones.
Written by: Unosha Shahid